Online Marketing aND SEarch engine Optimisation

While a strong website is the first step along the path to online marketing success, it is merely one piece of a much larger puzzle. BLAST offers a variety of solutions designed to generate qualified traffic to your site whilst delivering a return on your investment.

Website Analytics

BLAST has experience working with a number of website analytics programs from WebTrends to Google Analytics.  BLAST can track metrics and monitor conversion, this allows us to refine and improve online marketing campaign performance as well as website conversions, in order to maximise our clients return on investment.

Search Engine Marketing

Search Engines have become the number one tool for internet users seeking information online. Gain visibility on search engines through a process of search engine optimisation (SEO) and advertising programs.

Organic Search Engine Optimisation:

Search engines use ‘spider’ programs that scan web pages and use complex algorithms to determine where your website should rank in a list of results when a user types in a particular search term. Unlike Paid Search Marketing or Pay-Per-Click (PPC), Organic Search Engine Optimisation adopts specialised strategies designed to ensure your website is returned for the keyword terms (words your target users type into their search engine) relevant to your business. BLAST can help you maximise the ranking of organic results returned by Google, Yahoo and MSN.

Paid Search Marketing

Pay-Per-Click (PPC) is one of the most powerful and misused forms of media buying. It allows marketers to purchase ‘paid links’ or text ads on search engines.  PPC can be incredibly effective when properly managed. Like all media, PPC ultimately comes down to conversion and benefit. The majority of organisations overspend to be ‘number one’ for a particular keyword without understanding the value that keyword is delivering or properly constructing a campaign around that keyword. Effective PPC marketing requires a diversity of keyword combinations with specific landing pages in order to deliver volume and conversion. BLAST provides managed Pay-Per-Click search engine marketing services. From planning out the campaign to landing page performance tuning. Our goal is to provide optimal conversion for your search engine marketing dollar.