What is Search Engine Optimisation?
Search engine optimisation (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Google Analytics
BLAST has experience working with Google Analytics which is the most popular method of monitoring website traffic. BLAST can help you determine how your visitors are finding your website (or not), how long they are spending g on your website and where they are departing (just as important as the entry point!)
This information allows us to suggest an online marketing campaign as well as making improvements in website content and keywords.
Search Engine Marketing
Search Engines have become the number 1 tool for internet users seeking information online. Gain visibility on search engines through a process of search engine optimisation (SEO) and advertising programs.
Organic Search Engine Optimisation:
Search engines use ‘spider’ programs that scan web pages and use complex algorithms to determine where your website should rank in a list of results when a user types in a particular search term. Unlike Paid Search Marketing or Pay-Per-Click (PPC), Organic Search Engine Optimisation adopts specialised strategies designed to ensure your website is returned for the keyword terms (words your target users type into their search engine) relevant to your business. BLAST can help you maximise the ranking of organic results returned by Google, Yahoo and MSN.
Paid Search Marketing
Pay-Per-Click (PPC) is one of the most powerful and misused forms of media buying. It allows marketers to purchase ‘paid links’ or text ads on search engines. PPC can be incredibly effective when properly managed. Like all media, PPC ultimately comes down to conversion and benefit. The majority of organisations overspend to be ‘number one’ for a particular keyword without understanding the value that keyword is delivering or properly constructing a campaign around that keyword. Effective PPC marketing requires a diversity of keyword combinations with specific landing pages in order to deliver volume and conversion.
BLAST provides self-managed Pay-Per-Click search engine marketing services using Google Adwords. Our goal is to provide optimal conversion for your search engine marketing dollar.
